ATWJE - Mary Craige - The Marketing Expert

Episode: 00122

Release Date: August 29, 2022

Description: Former crime analyst supervisor and current marketing extraordinaire, Mary Craige, joins us this week with stories on how she discovered the law enforcement analysis field, how she turned her love of writing into an effective marketing tool, and how she continues to serve the law enforcement field through work with LexisNexis and Cobwebs Technologies. Mary shares her personal story for making the switch from the public to private sector as well as how her analytical skill sets helped her be successful in those roles. Mary helped establish the IACA’s training program, and gives her kudos to the current IACA Training Committee for their hard work and dedication for the program as we know it today. Mary is currently the Marketing Director for Cobwebs Technologies. 

CHALLENGE: There are Easter eggs in one of the tables of the Excel chapter that Jason wrote for the IACA textbook. First-person to email us at leapodcasts@gmail.com about what the Easter eggs are will receive a $20 gift card from us. Happy hunting!

Name Drops: Noah Fritz (00:01:49), Captain Bob Callahan (00:08:26), Phil Antonucci (00:12:47), Charles Samarra/David Baker (00:15:33), Hassan Aden/Steve Chozick/Jamie Roush/Matt White (00:23:37), Joe Ryan/Matt Smith (00:26:08), Phil Antonucci/Samantha Gwinn (00:40:19), Tommy Joyce (00:41:27), Lizzy Feliciano (00:46:37), Allison Sullivan (00:49:24), John O’Hare/Sally Rawlings (00:53:16), Lynn Brewer/Albert Mesa/Stacy Belledin (00:55:51), Christopher Bruce/Susan Whitford (00:58:11), Debbie Osborne/Kyle Stoker (00:58:25), 

Public Service Announcements:
Samantha Gwinn (https://www.leapodcasts.com/e/samantha-gwinn-–-the-advocate/)
Matt Smith (https://www.leapodcasts.com/e/matt-smith-the-gregarious-analyst/)
Carolyn Cassidy (https://www.leapodcasts.com/e/carolyn-cassidy-–-the-world-traveler/)

Related Links: https://cobwebs.com/blog2/ 

Association(s) Mentioned: IACA

Vendor(s) Mentioned: Cobwebs Technologies, LexisNexis, Northrop Grumman Information Systems

Contact: https://www.linkedin.com/in/mary-craige-0a27ab10/ 

Transcript: https://mcdn.podbean.com/mf/web/di9mbd/MaryCraige_transcript.pdf 

Podcast Writer: Mindy Duong

Podcast Researcher: 

Theme Song: Written and Recorded by The Rough & Tumble. Find more of their music at www.theroughandtumble.com.

Logo: Designed by Kyle McMullen. Please visit www.moderntype.com for any printable business forms and planners. 

Podcast Email: leapodcasts@gmail.com  

Podcast Webpage: www.leapodcasts.com  

Podcast Twitter: @leapodcasts

YouTube Version: https://youtu.be/nmk4gEOMgHk 

00:00:17 – Introducing Mary
00:12:20 – Alexandria PD
00:17:23 – ABS: Analyst-led Compstat
00:27:33 – Break:  Samantha Gwinn, Matt Smith, & Carolyn Cassidy 
00:29:38 – Technology Services Division Chief
00:34:59 – Northrop Grumman
00:46:04 – Healthcare Profession
00:49:10 – Cobwebs Technologies 
00:53:27 – IACA
01:00:59 – Advice
01:01:47 – Words to the World